SEO - What does it mean?
Search engine optimization (SEO) is the process of optimizing a website to gain more visibility and traffic from search engines.
What are the mai…
Basic groundwork for a successful Google marketing campaign
Google marketing can seem like a complex thing to get up and running. However, there are a few planning aspects that are especially important.
Se…
Why and how should you start advertising on YouTube?
Before we get into the details of YouTube advertising, let’s briefly review the service. YouTube is the most popular streaming video platform on the…
Google Advertising: Five Common Questions and Answers
Nowadays, there are so many forms of digital marketing that it’s easy for anyone to get lost in the terminologies. While Google ads have become reco…
Google Ads advertising: Tips from an expert
Are you starting an Ads campaign for your business products or services on Google? Are you wondering what to consider? Or are you still at the stage…
Google Ad Grants Advertising
Hello, representatives of charitable or non-profit organizations! Have you heard about Google Ad Grants?
Google Ad Grants - What is it about…
How to write a compelling banner ad message
In my previous blog post, I discussed the elements of a good banner ad. Next, I want to dive into the banner’s advertising message itself. What shou…
How to get website visitors?
Did you build a new website and remain hopeful about the visitors and the business that will come from it? And the wait continues. How to get websit…
Keyword research
Keyword research is a term you’ve probably come across in discussions about search engine marketing. Keyword research is the groundwork that a searc…
What makes a good landing page?
We’ve put together a series of five blogs on Google advertising planning, which cover digital advertising in a broader sense. You’ll find great tips…
5 tips to get more free traffic to your business website!
For businesses, digital marketing means bringing more traffic to websites. Taking an analytical approach to digital marketing tools and how to use t…
Google Tag Manager for digital marketing
Google Tag Manager (GTM) is a browser-based tool developed by Google. It allows you to manage your website’s marketing tags and JavaScript snippets…