The marketing army marches on the power of cookies
Quoting Napoleon (very roughly), digital marketing army is marching with the power of cookies. By this, of course, we mean the data available. The b…
LinkedIn advertising - how to do it successfully
(Tailored tips for the USA from an expert with 10 years in the industry)
These tips will help you succeed in LinkedIn advertising and reach the p…
Experience economy in Singapore
The Experience Economy has been talked about for at least 20 years, ever since Pine & Gilmore published their book Experience Economy. The place…
How to write a compelling banner ad message
In my previous blog post, I discussed the elements of a good banner ad. Next, I want to dive into the banner’s advertising message itself. What shou…
By guess or by data? Data-driven digital marketing
Which one do you belong to: do you make decisions based on intuition, trusting your own experience and what feels good in the pit of your stomach? O…
Everything else can be replaced, except physical contact!
A visit to Habitare (furniture, interior design, and design trade fair for professionals and the public in Helsinki) inspired me to reflect on onlin…
What makes a good banner ad?
The use of display advertising in digital marketing is becoming increasingly important. It is an effective way to remind people who have visited you…
How we get leads through social advertising
We wanted to share one of our recent successes - we partnered with a new company that sells cold brews to its customers. How did we help them to get…
Four building blocks for a sustainable marketing strategy
In his keynote speech, Amazon founder Jeff Bezos said how he is often asked: what will change in the next 10 years? But he wished he was asked a fun…
Does LinkedIn advertising get results?
LinkedIn is a social network for business users that have been around for almost 20 years. However, compared to the big digital platforms, like Face…
Kublans working remotely in Croatia
We tested remote working by leaving the whole Kubla team in Croatia for a week. The ancient city of Split on the Adriatic Sea provided a stunning se…
Forward, with eyes tied! The importance of analytics
If someone tried to sell a shopkeeper a cash register that couldn’t keep track of dollars, they’d be laughed out of the shop. But somehow, in either…