Lead Generation: A Beginner’s guide
Let’s talk about lead generation! Leads are individuals who express an interest in your business’ product or service and provide their contact inf…
Google Ads keyword advertising
There is no doubt that Google Adwords is the most successful digital advertising channel in the world right now. The channel has helped U.S. compa…
Facebook Ads - what is it and how to do it right?
A Facebook ad is a post that can be targeted by advertising to a specific audience. It can be a free post that appears on your company’s “Facebook…
Why Email Marketing is Effective?
Email marketing is effective if you target the right audience for your business and focus on what benefits your customers receive. Don’t focus on …
What is Customer Segmentation in Marketing?
The concept of customer segmentation is dividing a company’s customer base into parts to target the right audience for marketing purposes in the r…
Digitalization - what does it mean for business?
Everyone is talking about digitalization these days. Digitalization is strongly visible in healthcare systems, for example, even at the government…
What is Brand Building and how is it done?
What is a brand all about? Why and how do you build one? 101 of brand building is right here to help you!
What is a corporate brand?
Markete…
What ‘A Conversion’ Means in Digital Marketing
A conversion is the occurrence of the desired action on your company’s website. An example would be a phone call from your website.
A con…
SEO - What does it mean?
Search engine optimization (SEO) is the process of optimizing a website to gain more visibility and traffic from search engines.
What are the m…
Basic groundwork for a successful Google marketing campaign
Google marketing can seem like a complex thing to get up and running. However, there are a few planning aspects that are especially important. …
Why and how should you start advertising on YouTube?
Before we get into the details of YouTube advertising, let’s briefly review the service. YouTube is the most popular streaming video platform on t…
What is digital marketing?
What is digital marketing? Today, most marketing is done through digital channels. In fact, digital marketing has almost completely replaced other…