What is KPI and how to improve key performance?
Key Performance Indicator, or KPI, is a term used to describe marketing measurement. The most common pre-measurement step is to set targets because…
Start Advertising On Bing Right Now
Bing - what was it again? Can you remember the last time you struggled to find the right information or just needed a quick, reliable source of info…
Affiliate Marketing- A Beginners Guide
Which way to make money would you choose… 10 hours of hard work or a lucrative night of sleep? It may sound like a good dream, but affiliate marke…
How to Set & Manage Your Marketing Budget
Marketing budgets are becoming an increasingly important part of acquiring customers for companies. Customers are constantly making purchasing decis…
Content Marketing - The Basics Every Marketer Should Know
Content marketing is one of the oldest forms of marketing and is, in a nutshell, all about providing your audience with interesting content. It’s a…
Landing page: Definition, Tips & Best Practices
The landing page is one of the most essential elements of effective digital marketing. The customer will always follow an advertisement to your webs…
How to use Google Ads to promote your business?
The largest digital marketing channel in the world is, without a doubt, Google Ads. Investment in the advertising channels offered by Google is cons…
Does Banner advertising still work in 2021?
Banner advertising is one of the oldest forms of advertising on the web. From time to time, the question is raised whether banner advertising still…
The value proposition in business marketing
In short, a value proposition describes how a product or service will benefit its customers. A value proposition is different from your company slog…
Digital Marketing for Businesses - The Basics
Companies use marketing to promote their products and services, communicate their value proposition, and build their brand. As a concept, marketing…
How Much Should You Budget For Digital Marketing?
Modern advertising budgets can serve several purposes. Business managers often struggle to determine where to invest their advertising budget betwee…
Best advertising methods for various digital platforms
There are almost limitless ways to advertise on digital platforms since customers are already using those. Digital platforms are constantly growing…