What is Search Engine Marketing?
Search Engine Marketing (SEM) is the process of marketing a company through paid advertisements to appear in search engines. Nearly everyone, consum…
Have you heard of Google Ad Grants?
Google keyword advertising is paid visibility in the Google search engine. It works wonders but it can be expensive. However, if you’re a non-profit…
5 Facebook targeting tips you didn’t know about!
We did a series of five articles related to Facebook advertising, specifically Facebook ad targeting. Hopefully, these will help you with marketing…
Facebook Business Manager- The Basics
Every business should have a Facebook Business Manager. Why? Facebook Business Manager not only allows you to manage several Facebook pages but also…
Instagram business account
Instagram is one of the most widely loved apps across the globe! The whole world is a fan of Instagram because of the ease of use and quite honestly…
LinkedIn paid advertising
Before we dive into LinkedIn advertising, let’s make sure everyone understands what LinkedIn is really all about. LinkedIn is a work-oriented socia…
YouTube advertising
YouTube is the world’s largest streaming video service and I’m sure all of us have watched videos on YouTube at one time or another but did you know…
Is Facebook advertising an effective Sales Channel?
Facebook marketing continues to grow strongly in popularity year over year. Facebook marketing refers to paid advertising on Facebook. Additionally…
Social Media Marketing in a Nutshell
Social media marketing is a very broad umbrella term that covers all sorts of things. It is divided into both organic, or free visibility, and paid…
5 Tips for Facebook pixel use
If you are advertising on Facebook , you should definitely take advantage of a Facebook pixel. Facebook pixel boosts your marketing efforts and ensu…
The best social media channels
Social media is a hard word. Social media channels reach millions of people, who could all be potential customers, regardless of industry. Ho…
Setting up a Facebook Business Account
A Facebook page is like your company’s business card on Facebook - it represents you and your brand every day. According to Facebook, ⅔ of users in…