Facebook Image Sizes
These days, Facebook is really counting hairs when it comes to image sizes! The recommended Facebook image sizes have been precisely defined as to…
Facebook Pricing for Ads
Facebook Pricing for ads varies considerably depending on the target group, industry and the format of the ad. As a general rule, $100 can reach 1…
Social Media Channels for Business
Social media for business can be done on several different platforms or social media channels, which can be confusing for most customers since the…
Why You Should Track Your Marketing Campaign Performance?
Marketing tracking in traditional channels such as print advertising is much more complicated than in modern digital marketing. The benefits of us…
HubSpot Marketing - How effective is it?
HubSpot Marketing is an excellent alternative to inbound marketing as long as your company has budgeted tens of thousands of dollars per year. Hub…
Google Marketing - Goldmine or Money pit?
Every second, over 70,000 Google searches are conducted. The number of searches per hour is almost 227 million, and the number of searches per day…
The role of advertising in a company’s sales
Advertising is part of your company’s marketing communication, whose purpose is to promote your company’s products and services to potential custo…
The Key Features of an Effective Advertisement
Every advertiser believes that good ads increase customers and sales. It is not always the case that an ad will result in direct sales, at least n…
H2H marketing - what is it, and how can you succeed at it?
H2H marketing or human-to-human marketing is a much talked about topic these days. Few sources provide a simple explanation of what it’s all about…
Amazon Online Store
Amazon is the world’s largest online retailer in many ways. The company continues to grow steadily. For this long time, Amazon has led the way in …
What are keywords? SEO 101
Google visibility depends on the keyword and how you use it. A well-chosen keyword for each page of your website will bring your business more tra…
Customer Journey: Definition, Importance & Stages
What is a Customer Journey? How is it defined and, more importantly, why? I’m sure we all ponder these questions in bed at night until we can’t sl…